News and Updates

Chat GPT for CPG sales is revolutionizing how national sales managers develop strategies to boost sales and secure prominent shelf space in the rapidly evolving consumer packaged goods (CPG) industry. They now have a potent weapon at their disposal thanks to the quick development of artificial in...

In today’s competitive retail environment, standing out on the shop floor or in online marketplaces is crucial for business success. One powerful way to achieve this is through effective Point of Sale Materials (POSM) execution. POSM, including posters, displays, signage, and othe...

In the world of marketing, businesses often face the challenge of choosing the right promotional strategies for their products and services. Two common types of marketing strategies are ATL (Above The Line) and BTL (Below The Line). Both are highly effective but serve different pur...

When expanding into new markets or even exploring existing ones, understanding the potential for growth and uncovering new outlets is crucial for success. Estimating the FMCG (Fast-Moving Consumer Goods) market potential involves several critical steps, ensuring you can make informed decisions ab...