Sales Enablement 
How Strategic Partnerships Are Driving Growth in SaaS
In today’s hyper-competitive software market, strategic partnerships in SaaS (Software-as-a-Service) have become a crucial lever for sustainable growth. As customer acquisition costs rise and differentiation becomes more difficult, SaaS companies are increasingly turning to alliances that go beyond traditional vendor-client relationships. CallRail increased adoption of their HubSpot integ...
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Route to Market 
Direct-to-Retail vs Traditional Distributor Models: What’s Right for Your FMCG Brand?
In today’s competitive fast-moving consumer goods (FMCG) landscape, the route to market can make or break your success. One of the most crucial decisions for brand managers, sales leaders, and supply chain heads is choosing between the Direct-to-Retail vs Traditional Distributor Models...
June 29, 2025
Sales Enablement 
Order Management vs. Order Tracking: What’s the Difference
In a competitive sales environment, knowing how to handle orders efficiently can make or break your operations. Many businesses use the terms order management and order tracking interchangeably, but they serve distinct purposes and understanding the difference can drastically improve your efficie...
June 18, 2025
Sales Transformation 
How FMCG Giants Like HUL and Nestlé Tackle Field Sales Challenges?
In the fast-paced world of Fast-Moving Consumer Goods (FMCG), visibility and control on the ground aren't just helpful—they're essential. Household names like Hindustan Unilever (HUL), Nestlé, and P&G dominate retail shelves not just because of great products or branding,...
June 1, 2025
