Field Sales Force Automation 
Future of Field Sales Attendance: Selfie-Based SFA Solutions
Field sales teams are the backbone of FMCG, pharma, retail distribution, and B2B sales operations. Yet, tracking field sales attendance accurately has always been a challenge. Traditional methods like manual registers, phone check-ins, or basic GPS tracking often fail to provide reliable proof of presence.This is where the future of field sales attendance is going: selfie-based SFA (Sa...
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Sales Transformation 
Digital Transformation in CPG: Where to Start and What to Avoid
In today's fast-evolving marketplace, digital transformation is no longer just a buzzword, it's a necessity, especially forConsumer Packaged Goods (CPG) companies. With shifting consumer behaviors, increasing competition, and rapid technological advances, embracing digital tools is key to...
January 6, 2026
Retail Execution 
Hidden Costs of Developing Retail Execution Software In-House
In the current fast-paced retail and CPG landscape, perfect retail execution isn’t just a choice, it's essential. Brands require instant insights into store visits, product availability on shelves, ongoing promotions, distributor efficiency, and the productivity of their field teams....
January 5, 2026
Distributor Management 
Top FMCG Distribution Questions Answered: The Ultimate Guide for 2026
The consumer goods industry relies heavily on the FMCG distribution business. From manufacturers to distributors and sales managers, everyone in the ecosystem faces the same challenges: managing inventory, controlling retailer credit, monitoring sales teams, planning beats, and maintaining margin...
December 31, 2025
Sales Enablement 
27 High-Growth Sales Tips for Field Teams in 2026
Field sales in 2026 are evolving faster than ever. Traditional approaches : manual order booking, guess-based route planning, and delayed reporting are no longer enough to drive consistent growth. Rising competition, tighter margins, digitally savvy retailers, and expanding territories dema...
December 31, 2025
