Sales Transformation 
How FMCG Giants Like HUL and Nestlé Tackle Field Sales Challenges?
In the fast-paced world of Fast-Moving Consumer Goods (FMCG), visibility and control on the ground aren't just helpful—they're essential. Household names like Hindustan Unilever (HUL), Nestlé, and P&G dominate retail shelves not just because of great products or branding, but because of field sales excellence.Behind the scenes, these giants run vast sales networks, ...
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Sales Transformation 
How to Implement a Field Assist App in 7 Days: Complete Rollout Plan
Managing a field sales team manually is no longer practical in 2025. Businesses that depend on territory sales, collections, or in-person client visits now rely on field assist apps to digitize and automate day-to-day operations. But the real challenge isn’t choosing the app—it’...
May 30, 2025
Sales Enablement 
Sales Diary vs Traditional Sales Logs: What’s Best for Field Teams?
In today’s competitive sales landscape, companies that rely on field teams for order collection, client visits, and collections must ensure every activity is tracked efficiently and reported in real time. However, a surprising number of businesses still rely on outdated tools — tradit...
May 29, 2025
Sales Transformation 
What is a Field Assist App? Complete Guide for Sales Teams in 2025
Managing a field sales team without digital support in 2025 is like using a compass in the age of GPS. Manual tracking via Excel sheets or WhatsApp groups no longer delivers the speed, accuracy, or insights needed to remain competitive. Enter the Field Assist App—a transformative tool for o...
May 29, 2025
Retail Execution 
Tech-Driven Retail Execution: A Game Changer for Brokers
Retail execution for brokers has evolved beyond traditional in-store visits and paper checklists. Today, leading merchandising brokers are embracing modern technology to stay competitive, offer greater value to their brand partners, and achieve excellence in every retail program they run.Mana...
May 25, 2025
