Field Sales Force Automation
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The Growing Importance of Sales Apps in Construction Material Distribution

Imagine a world in which your sales reps never lose an order slip, inventory data updates instantly, customer insights are available at the click of a button, and every sales visit is tracked and optimized. That world exists, and it is driven by modern mobile sales applications. Sales apps are transforming construction material distribution by increasing efficiency, visibility, and profitabilit...
Susmita Rajbanshi     February 22, 2026
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Field Sales Force Automation
field employee location tracking

Boosting Sales Team Productivity with Advanced Field Employee Location Tracking

For any business with a field sales force, there is a constant, nagging question that keeps managers up at night: "Where is my team right now, and are they being productive?" It’s a question that has traditionally been met with vague answers, paper logs filled out at the end of th...
Manisha Agrawal
February 20, 2026
FMCG
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How to Scale an FMCG Brand in India Without Burning Cash

Scaling an FMCG brand in India is one of the most exciting opportunities for businesses today, but it can also drain your capital if done incorrectly. India’s FMCG market is expected to continue strong growth, driven by rural consumption, urban demand, and expanding retail penetration. A...
Susmita Rajbanshi
February 20, 2026
FMCG
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7 Mistakes First-Time FMCG Founders Make While Expanding Distribution

Expanding FMCG distribution is one of the biggest growth opportunities for first-time founders, but it’s also one of the most challenging. Many promising FMCG startups fail not because of weak products or lack of demand, but because they underestimate the complexities of distribution, field...
Susmita Rajbanshi
February 20, 2026
FMCG
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How Growing FMCG Brands Track Outlets, Distributors, and Sales Reps in One System

For a growing FMCG brand, chaos is often mistaken for growth. One day, you are celebrating a surge in orders; the next, you are scrambling to figure out why a key distributor ran out of stock while a warehouse three cities away is overflowing with expiring inventory. Meanwhile, your sales represe...
Manisha Agrawal
February 19, 2026
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