Field Sales Force Automation
Delta Sales App Vs LeadSquared
When your sales team is battling traffic to reach a far-flung retailer, the last thing they need is software that fights them. You know the drill: a tool that's great for the head office dashboard but a complete roadblock for the rep trying to book an order before the shopkeeper gets busy.
This is the core conflict when choosing between a CRM-first platform and an execution-first field s...
Keep Reading
SKU
How to Identify Slow-Moving SKUs Before They Kill Your Cash Flow
Inventory is often referred to as a business's lifeblood, and for good reason. Every product on your shelves represents potential revenue, but it also represents money invested, space taken up, and resources expended. For many businesses, particularly those in retail, FMCG, and distribution, ...
February 25, 2026
FMCG
The Hidden Problem Behind FMCG Reports: Why Most Sales Dashboards Fail
In the fast-moving world of FMCG (Fast-Moving Consumer Goods), data is abundant. Companies track distributor orders, outlet coverage, SKU movement, sales rep performance, and inventory levels across multiple geographies. On paper, dashboards look impressive, colorful charts, rising sales graphs, ...
February 24, 2026
FMCG
How FMCG Founders Lose 20–30% Growth Due to Poor Field Visibility (And Don’t Even Know It)
“Visibility is the new strategy.” For FMCG founders, this statement couldn’t be truer. Every founder tracks revenue, most track distributor orders, and some track inventory, but very few track what actually happens in the market every day. And yet, this is where 20–30% of ...
February 24, 2026
Field Sales Force Automation
Top Field Force Management App in Africa
Africa’s FMCG and distribution landscape is entering a new growth phase. From expanding urban retail chains to deep rural market penetration, brands are scaling faster than ever. However, rapid expansion also brings operational complexity, especially when managing large field sales teams ac...
February 23, 2026
