Distributor Management
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Key Distribution KPIs Every Sales Leader Should Track

In today’s fast-moving consumer goods (FMCG) and distribution-driven businesses, sales success is no longer just about how much you sell, it's about how efficiently you distribute, execute, and monitor performance on the ground.With the rise of Sales Force Automation (SFA) and mobile field sales tools, sales leaders now have access to granular, real-time data from distributors, wa...
Manisha Agrawal     January 9, 2026
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Field Sales Force Automation
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Sales Automation vs. Marketing Automation: How Are They Different?

In today’s fast-moving business environment, automation is no longer a luxury, it's a necessity. Companies that rely solely on manual processes struggle to keep up with customer expectations, sales cycles, and competition. This is where automation steps in, particularly sales automation...
Manisha Agrawal
January 9, 2026
Field Sales Force Automation
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Struggling With Time-Off Tracking? Here’s How to Choose the Right Leave Management System

Managing employee leave should be simple, but for many organizations, time-off tracking is still one of the most frustrating HR challenges. Manual spreadsheets, disconnected systems, and unclear policies frequently result in errors, payroll disputes, compliance risks, and dissatisfied employees....
Susmita Rajbanshi
January 8, 2026
Sales Enablement
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How to Turn Zero-Sales Outlets into High-Performing Sales Channels

Zero-sales outlets are one of the most significant hidden revenue leaks in field sales-driven businesses. These outlets already exist in your territory, are assigned to sales representatives, and require time and effort, but they generate no revenue.Zero-sales outlets are not failures but rat...
Susmita Rajbanshi
January 8, 2026
Field Sales Force Automation
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Future of Field Sales Attendance: Selfie-Based SFA Solutions

Field sales teams are the backbone of FMCG, pharma, retail distribution, and B2B sales operations. Yet, tracking field sales attendance accurately has always been a challenge. Traditional methods like manual registers, phone check-ins, or basic GPS tracking often fail to provide reliable pro...
Susmita Rajbanshi
January 7, 2026
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