Sales Force Automation

In the competitive world of consumer packaged goods (CPG), staying ahead means being smarter and faster. Real-time data is no longer a luxury—it’s the foundation for effective decision-making. Among the many tools transforming operations today, perpetual inventory tracking stands out ...

Brands hoping to be successful on the shelf have always needed to execute their retail strategies effectively. Field sales teams want strong tools to stay ahead, whether they are controlling merchandising, guaranteeing availability, or initiating seasonal promotions. An intelligent order entry so...

Cloud-based tools are rapidly changing how field teams operate. As retail execution becomes more complex, brands are moving away from siloed tools in favor of integrated, all-in-one platforms.For a long time, point solutions — tools that handle one specific task — were seen as a f...

For CPG brands, having visibility into what happens after products arrive in-store is critical. While distribution data tells you what was shipped and where, it doesn’t explain what happens between the backroom and the shopping cart.That’s where syndicated sales data from provider...