Rural Penetration


What is Rural Penetration ?

Rural penetration in FMCG (Fast-Moving Consumer Goods) refers to the extent to which FMCG products are available and consumed in rural areas. It's an important factor for companies looking to expand their market base beyond urban centers, given the significant rural population in many countries, including in emerging markets like India, Africa, and parts of Southeast Asia.

Here are a few key points about rural penetration in FMCG:



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