HoReCa Distribution

HoReCa Distribution refers to the supply chain and logistics process that delivers goods to businesses operating in the Hotel, Restaurant, and Café/Catering (HoReCa) sector. This distribution channel specializes in supplying a wide range of products — including food, beverages, kitchen equipment, cleaning supplies, and hospitality essentials — specifically tailored to meet the needs of professional food service and hospitality businesses.

HoReCa distributors play a vital role in ensuring that hotels, restaurants, cafes, and catering companies receive high-quality products on time and in optimal condition. Because many of the goods supplied are perishable, HoReCa distribution often involves specialized storage facilities such as cold chains and temperature-controlled transportation to maintain product freshness and safety.

Efficient HoReCa distribution helps businesses maintain consistent service levels, avoid stockouts, and deliver a superior customer experience. Distributors may also provide value-added services such as inventory management, demand forecasting, and promotional support.

Given the dynamic and demanding nature of the hospitality industry, strong HoReCa distribution networks are crucial for business continuity, seasonal demand management, and operational efficiency.

Example:
A company delivering fresh produce, frozen foods, beverages, and hotel amenities directly to restaurants and hotels is actively involved in HoReCa distribution.