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In the world of sales and business, mastering the art of persuasion and negotiation is essential. Whether you're working with distributors, customers, or partners, knowing when to persuade and when to negotiate can make a world of difference. In this blog, we will dive into effective strategi...

In the dynamic world of modern retail, knowing your customers is not just beneficial; it’s essential for success. Whether you're a promoter, supervisor, or part of a retail management team, understanding the types of shoppers in modern retail that walk through your store can help you cr...

Rural markets are an integral part of the growth and sustainability of FMCG companies. With the rapid growth of rural income levels, increased exposure to branded products, and improved infrastructure, rural areas are fast becoming one of the most attractive markets for FMCG companies. However, m...

As an FMCG entrepreneur, ensuring that your product range is both profitable and scalable is key to sustaining growth. One essential process that plays a pivotal role in achieving this goal is SKU rationalization. This concept may sound technical, but at its core, it involves analyzing and o...