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Align Shelf Share with Market Share for CPG Growth

For consumer packaged goods (CPG) brands, market share is everything—but Shelf Share is where the battle is truly fought. In today’s dynamic retail landscape, where many purchase decisions happen at the shelf, brands must ensure their physical presence aligns with performance. As comp...
Shiva Kumar Shah
May 14, 2025
From Sales Force to Shelf Building an Effective FMCG Route to Market Strategy

From Sales Force to Shelf: Building an Effective FMCG Route to Market Strategy

In the world of Fast Moving Consumer Goods (FMCG), success doesn’t come simply from having the best product. It comes from ensuring that the product reaches the right shelves at the right time — efficiently, consistently, and profitably.At the heart of this lies an intelligent, we...
Bijina Pokhrel
April 29, 2025
fmcg sales/delta sales app

FMCG Sales: How to Boost Your Strategy and Stay Ahead in the Market?

In the fast-paced world of consumer goods, FMCG (Fast-Moving Consumer Goods) sales are one of the most important driving forces of the global economy. From the toothpaste you brush with in the morning to the snacks you grab for a midday snack, FMCG products are everywhere. But while these product...
Bijina Pokhrel
March 6, 2025
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Sales Team, Distributors, and Retailers for FMCG Route-to-Market Success

In the dynamic world of Fast-Moving Consumer Goods (FMCG), ensuring that products reach the end consumer with efficiency and consistency is paramount for success. A well-designed Route-to-Market (RTM) strategy is the backbone of FMCG companies, enabling them to effectively connect with consumers,...
Bijina Pokhrel
January 16, 2025
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