Transforming CPG in 2025: Key Digital Trends Shaping the Industry

Transforming CPG in 2025: Key Digital Trends Shaping the Industry

The consumer packaged goods (CPG) industry is undergoing a profound transformation as digital trends reshape how companies connect with customers, optimize operations, and stay competitive. In 2025, technology is at the forefront of driving growth, enhancing efficiency, and fostering deeper consu...
Shiva Kumar Shah
May 15, 2025
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How Cross Promotion in Retail Drives Sales and Visibility?

In a retail environment packed with competing products and promotional noise, brands are constantly seeking fresh ways to stand out. One powerful and often underused tactic is cross-promotion in retail—a strategic partnership between two non-competing brands to co-market products and boost ...
Shiva Kumar Shah
May 14, 2025
trade promotion strategy

Boost your Promotion Strategy with Trade Promotion Optimization

Consumer packaged goods (CPG) companies allocate a substantial portion of their revenue, often between 11% and 27%, to promotional campaigns. While this level of investment presents huge growth potential, it also brings considerable risk when trade promotions are not strategically managed or opti...
Shiva Kumar Shah
May 13, 2025
Mastering Trade Promotion Management for Retail Success

Mastering Trade Promotion Management for Retail Success

The capacity to successfully design, carry out, and optimize each trade promotion is essential for success in today's fiercely competitive consumer products industry. However, many businesses suffer from fragmented procedures and antiquated technologies, which hinder their capacity to grow op...
Shiva Kumar Shah
May 6, 2025
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