Why CPGs are Prioritizing Tech Investments in 2025?

Consumer packaged goods (CPG)  firms are concentrating on a single objective for 2025 as the retail environment changes: investing in the technologies that propel success and improving retail execution. Key findings from the most recent Retail Outlook Report are discussed in this article, providing insight into the tactics and possibilities that CPG executives will be pursuing in the next year. The industry-wide drive to improve in-store efficiency, optimize operations, and unleash the full power of field teams is reflected in these observations.

The feeling of security in Retail Execution: A Good Start to 2025

CPG executives are becoming more certain about their retail performance objectives as 2025 approaches. More than half of respondents said they are more confident about achieving their objectives this year as a result of the economic downturn and the pandemic recovery. A significant trend towards digital solutions to address retail difficulties head-on is shown by the noteworthy 57% of participants who want to increase expenditures in retail execution technology.

Implementing Image Recognition and AI

The rapid uptake of AI and image recognition (IR) technologies in particular is one notable trend for 2025. This technology is quickly changing the game for CPG firms, as 40% of respondents said that IR was a top priority. Businesses may guarantee more accurate data gathering, enhance in-store audits, and empower their field staff to respond more quickly and precisely by using AI-powered picture recognition. IR is a major competitive advantage for 2025 as early adopters are already seeing noticeable advantages, including cost savings and increased efficiency.

 Field Teams: The Foundation of Successful Retail

Field teams are still crucial to the retail environment since they improve customer connections, merchandising, and overall sales results. Our study emphasizes the significance of funding the resources that enable these teams. 95% of respondents with budget data predicted that investments in retail execution technology would either stay the same or rise in 2025, giving field teams the tools they need to produce better outcomes and greater performance in the cutthroat retail market.

Utilizing Integrated Solutions to Unlock Efficiency

CPG firms are using integrated retail execution systems to optimize their processes in order to remain competitive in 2025. These companies can successfully grow operations, forecast results, and get real-time insight by combining many data sources into a single platform. Teams can remain ahead of market expectations and provide outcomes that are in line with business objectives when they can improve in-store merchandising, evaluate field team performance in real time, and make quick adjustments to plans.

A Bright Future Is Ahead

CPG firms are more dedicated than ever to using technology to improve retail performance as we move to 2025. In addition to increasing productivity, embracing AI, picture recognition, and connected platforms enables field teams to realize their greatest potential. In a constantly changing retail landscape, CPG firms may optimize sales possibilities and propel long-term success with the correct investments and a well-defined plan.

To discover how these technological developments may help your brand, get ahead of the curve and download the whole research.

Cheers to a successful 2025!