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Do In-Store Promoters Need a Beat Plan, or Are They Fixed to One Store?

In retail execution, clarity is power. There’s a famous saying in operations:“What you don’t define clearly, you can’t execute consistently.”And nowhere is this more relevant than in managing in-store promoters. Across FMCG, electronics, and retail brands, one qu...
Susmita Rajbanshi
January 21, 2026
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Beat Plan vs. Daily Planning: How to Structure Your Field Sales Team's Visits

In today’s highly competitive and execution-driven sales environment, the effectiveness of a field sales team is defined not by effort alone, but by how intelligently that effort is planned and deployed. As organizations scale their distribution networks and expand their retail footprint, s...
Manisha Agrawal
December 23, 2025
The Ultimate Guide to Beat Planning for FMCG Brands

The Ultimate Guide to Beat Planning for FMCG Brands

In the dynamic world of Fast-Moving Consumer Goods (FMCG), efficiency in field operations is not just desirable—it’s essential. Managing visits manually is no longer feasible with hundreds, sometimes thousands, of retailers, dealers, and distribution points. That’s where beat pl...
Bijina Pokhrel
May 5, 2025
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Effective Field Sales Solutions For FMCG

Managing field sales in the FMCG sector is a complex and high-stakes operation. FMCG sales teams must navigate challenges like intense competition, dynamic consumer preferences, and logistical hurdles. Field sales software has become essential for improving efficiency and boosting sales performan...
Rahul Dev
March 30, 2025
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