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Retail Promotion Strategy: Challenges and Smart Execution Tools

If your marketing staff is struggling to get back to their pre-pandemic performance levels, you're not alone. Across the retail sector, challenges like high employee turnover, a lack of skilled field workers, outdated tools, and weak frontline communication are increasingly common. Addressing...
Shiva Kumar Shah
May 16, 2025
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Preparing Retail Execution Strategies for the Future

In the fiercely competitive retail landscape of today, success hinges on how effectively businesses execute their in-store strategies. Yet, many consumer product companies still grapple with outdated systems and inflexible processes that stifle their sales teams and limit their ability to respond...
Shiva Kumar Shah
May 16, 2025
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Optimize Retail Execution with Data-Driven Dashboards

In the fast-moving world of consumer goods, success in the field often depends on how well your team handles retail execution. From managing shelf presence to executing merchandising plans and tracking visit frequency, access to real-time, actionable insights is essential. That’s where insi...
Shiva Kumar Shah
May 15, 2025
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Retail Execution Strategies for FMCG Promotion Season

In the fast-moving world of FMCG, retail execution during the promotion season can make or break a campaign. This is the moment when consumer traffic peaks, shelf competition intensifies, and executional excellence separates leading brands from the rest. Getting your promotional campaig...
Shiva Kumar Shah
May 15, 2025
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