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Unlock the Power of POS Data for Smarter Retail Execution

In today’s highly competitive consumer goods industry, Point of Sale (POS) data is emerging as a strategic asset for smarter retail execution. Great products alone don’t guarantee success; brands must ensure flawless execution at the shelf — placing the right product in the righ...
Shiva Kumar Shah
May 18, 2025
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Boost Brand Promotions with Data-Driven Retail Execution

In today’s hyper-competitive CPG landscape, brands are constantly looking for smarter ways to drive visibility, gain shopper attention, and increase sales. Yet, one of the most overlooked tools for success is the ability to execute consistently and intelligently at the retail level. This is...
Shiva Kumar Shah
May 16, 2025
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Retail Promotion Strategy: Challenges and Smart Execution Tools

If your marketing staff is struggling to get back to their pre-pandemic performance levels, you're not alone. Across the retail sector, challenges like high employee turnover, a lack of skilled field workers, outdated tools, and weak frontline communication are increasingly common. Addressing...
Shiva Kumar Shah
May 16, 2025
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Preparing Retail Execution Strategies for the Future

In the fiercely competitive retail landscape of today, success hinges on how effectively businesses execute their in-store strategies. Yet, many consumer product companies still grapple with outdated systems and inflexible processes that stifle their sales teams and limit their ability to respond...
Shiva Kumar Shah
May 16, 2025
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