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How Modern Trade Sales Apps are Transforming FMCG and Retail Distribution

The FMCG and retail sectors are evolving rapidly, driven by changing consumer preferences, expanding product lines, and growing competition. Traditional sales and distribution methods can no longer keep up. Modern trade sales apps are transforming this landscape by automating processes, enhancing...
Rahul Dev
October 29, 2025
TechnDriven Retail Execution A Game Changer for Brokers

Tech-Driven Retail Execution: A Game Changer for Brokers

Retail execution for brokers has evolved beyond traditional in-store visits and paper checklists. Today, leading merchandising brokers are embracing modern technology to stay competitive, offer greater value to their brand partners, and achieve excellence in every retail program they run.Mana...
Shiva Kumar Shah
May 25, 2025
Agile Retail Execution Strategies for CPG Brands in Crisis

Agile Retail Execution Strategies for CPG Brands in Crisis

The COVID-19 pandemic reshaped consumer behavior and forced consumer packaged goods (CPG) companies to rethink every aspect of their field execution. With rapid changes in shopping habits, new safety protocols, and supply chain disruptions, brands had to act fast and smart to maintain visibility,...
Shiva Kumar Shah
May 5, 2025
Analytics Dashboards for Retail Success

Analytics Dashboards for Retail Success: Maximize Field Sales Performance

Achieving retail success in today’s fast-paced and competitive market is more challenging than ever. It requires more than just a strong sales force; it demands smart, data-driven decision-making. One of the most powerful tools to ensure retail success is the use of analytics dashboards des...
Shiva Kumar Shah
May 25, 2025
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