Retail Execution

In a competitive CPG landscape, visibility and agility in field operations are no longer optional—they’re mission-critical. To outperform rivals at the retail shelf, brands need more than great products; they need real-time insight, motivated field teams, and a culture of accountabili...

The retail landscape has entered a new phase in 2025, bringing both promising opportunities and pressing challenges for consumer packaged goods (CPG) brands. As market dynamics shift and consumer expectations evolve, one thing is clear: strong retail execution has become the cornerstone of succes...

The retail landscape is more competitive than ever. Brands are turning to retail execution strategies driven by data to boost performance on the shelf, streamline field operations, and maximize ROI. While many consumer goods companies invest in analytics tools, only a fraction see measurable gain...

Over the past year, shifting consumer behavior and operational challenges have pushed many businesses—especially in the consumer goods space—to rethink their field sales strategies. As companies adapted, leading retail execution apps rolled out critical updates to enhance visibility, ...