Distributor Management

For an FMCG company, having stock in the distribution network doesn't mean the stock is where customers need it. A distributor's warehouse can look fully stocked while several retailers run out of fast-moving SKUs. At the same time, another distributor can be sitting on excess stock of pr...

A distributor may have plenty of stock in the warehouse, while retailers in the same market are struggling to get the products they need. In another case, a retailer may keep asking for a product that appears available in the distributor's records, only to find that the actual quantity is muc...

A new product can have everything going for it: strong packaging, competitive pricing, retailer promotions, and a well-planned marketing campaign, but it still struggles to sell if it never reaches enough stores. For field sales teams, the challenge isn't just getting retailers to place th...

A retailer places an order with a sales representative. The rep records the products and quantities, shares the order with the distributor, and moves on to the next outlet. On paper, the sale looks almost complete. But what happens next? Sometimes the distributor never receives the order on...