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Why Growing Your Sales Team Without a Tracking System Makes Problems Bigger, Not Better

Building a sales team is a great opportunity for any business. But just because you hire more people doesn't mean you are going to solve sales problems. Many businesses find the opposite to be true. As the team grows, the daily calls from sales reps, late reports, missed retailer visits, dupl...
Susmita Rajbanshi
July 16, 2026
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Predictive Ordering vs. Sales Instinct: How to Balance Tech and Human Relationships in General Trade

A field sales representative goes into a neighborhood store to place the order for the week. The sales app says to order 30 cartons because that's what the retailer usually buys. But before the sales representative confirms the order, the retailer says, "Not this week. Sales have slowed ...
Susmita Rajbanshi
July 14, 2026
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Why App Speed is the Most Critical SFA Metric You Aren’t Measuring

Imagine you are a salesperson in a store. The store owner is going to place an order. You use the Sales Force Automation app. It takes a long time to open the order screen. It takes thirty seconds. By the time the list of products shows up the store owner has already begun talking to another cust...
Susmita Rajbanshi
July 14, 2026
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6 Things Your Salesman Should Capture on Every Market Visit (And How to Track Them)

Field sales reps visit retailers and dealers every day. Most visits are just to collect orders or follow up on payments When you go to a market the market is really good for more than selling something. Every time a sales representative talks to a customer at the market the sales representative g...
Susmita Rajbanshi
July 13, 2026
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