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How To Track Dealer Visits in Rural Markets

Tracking dealer visits in rural markets can be difficult when outlets are spread across villages, roads are challenging to navigate, and mobile network coverage is unreliable. Sales representatives may travel long distances to meet dealers, book orders, collect payments, and check stock, while ma...
Susmita Rajbanshi
October 13, 2026
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How Packaging Companies Can Manage Field Sales

Packaging companies run field sales across a wide range of business customers, from small retailers all the way up to large manufacturers. Each one can need different packaging specifications, order quantities, and purchasing schedules. Reps are expected to hold relationships together, follow up ...
Susmita Rajbanshi
October 13, 2026
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5 Types of Sales Managers and Their Roles in a Field Sales Organization

Managing a field sales organization gets harder when the team grows. More representatives mean territories, more regions, more distributors, and more customer accounts. A sales manager who can coach ten reps in one territory might find it tough to do the same for a hundred reps spread across regi...
Susmita Rajbanshi
October 9, 2026
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How to Measure Sales Force Automation Adoption Across an FMCG Sales Team

Implementing a sales force automation system across the team doesn't mean the team has actually adopted it. A company might have every rep logging attendance on the app while orders still come in over WhatsApp or get written in a notebook. Reps might log a handful of visits and still build th...
Susmita Rajbanshi
October 6, 2026
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