FMCG

In the fast-moving world of FMCG (Fast-Moving Consumer Goods), growth is often measured by sales volume, new orders, and distribution reach. Companies celebrate record-breaking order numbers, assuming that these figures directly translate into revenue and market share.However, the real challe...

The fast-moving consumer goods (FMCG) sector has always been defined by speed, intense competition, and razor-thin margins. For decades, decision-making relied heavily on traditional tools such as sales reports, inventory updates, and market analyses. While these reports provided valuable insight...

Sales execution is where strategy meets reality. It is the moment when products must be available on shelves, visible to customers, and ready to sell. No matter how strong your branding or marketing strategy is, poor execution leads to stock-outs, weak retail presence, and lost revenue.Tradit...

There is an old industry saying, "If your product isn't on the shelf, it doesn't exist; and if your rep isn't on the beat, your product isn't on the shelf." Managing a field force in an environment where more than 12 million Kirana stores serve as the backbone of the eco...