FMCG

For an FMCG business, having products in stock is only part of the job. Those products also need to move at the right speed. A distributor carrying too much stock may have money tied up in unsold products. A retailer with slow-moving SKUs may eventually face expiry or reduced shelf space. On t...

For FMCG businesses, sales performance can change quickly. A strong sales day can be followed by missed targets, declining orders, poor outlet coverage, stock shortages, or delayed collections. Because field teams, distributors, retailers, products, and territories are constantly moving, managers...

A retailer placing a large order every week shouldn't be managed exactly the same way as a small outlet that orders once a month. Yet that's often exactly what happens when FMCG businesses treat their entire retail network as one undifferentiated group. As the outlet count grows, sales...

Here's how today an FMCG product reaches a consumer. It can be ordered via a retailer’s mobile app, automatically refilled according to sales patterns, tracked in real-time while in transit, and delivered faster than ever before. This seamless experience is supported by a distribution n...