FMCG

For brands and distributors, 100% retail coverage has always been a key priority in the highly competitive FMCG industry. Historically, companies believed that the only way to increase outlet reach and improve market penetration was to grow the field sales team. More salespeople meant more visits...

Picture this: two FMCG brands. Same category. Similar pricing. Both have decent marketing budgets and years in the market. One dominates every kirana counter, every modern trade shelf, and every wholesale outlet in the territory. The other is present but barely. Half-empty facings, irregular supp...

In the highly competitive world of fast-moving consumer goods (FMCG), even a small problem in the distribution network can cost a lot of money. Salespeople don't visit stores, orders are late or not recorded correctly, stock runs out at the wrong time, and invoices are late or lost. These may...

There are unique problems that come with running a small- or medium-sized FMCG distribution business. Distributors often have too much to do, like managing stock, keeping your sales team on task, and quickly meeting customer needs. Manual order books, spreadsheets, and calls back and forth are so...