FMCG

Here's how today an FMCG product reaches a consumer. It can be ordered via a retailer’s mobile app, automatically refilled according to sales patterns, tracked in real-time while in transit, and delivered faster than ever before. This seamless experience is supported by a distribution n...

In the fast-moving FMCG distribution business today, competition is not only about quality products or attractive prices. The challenge for businesses is to get the right product to the right retailer at the right time while controlling costs and reacting quickly to market shifts. If you’re...

A pricing strategy might seem flawless on paper, but the true challenge unfolds at the retail shelf. An FMCG brand may set a price of ₹20 for a product, yet retailers in various markets might sell it for ₹18, ₹22, or even combine it with other items. Competitors can unexpectedly drop their prices...

A product can be bought by one person. Used by someone else. This is a fact that is very important to the difference between the customer and the consumer in the fast-moving consumer goods business. A lot of companies and sales teams do not get this. The words customer and consumer are used all t...