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What Salesforce Misunderstands About the CPG Industry in Emerging Markets

The Consumer Packaged Goods (CPG) industry is currently undergoing a significant shift. Companies are embracing digital tools, gaining insights into customer behavior, and leveraging automation and AI to enhance their connection with consumers. Platforms like Salesforce have played a crucial role...
Susmita Rajbanshi
July 30, 2026
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How to Build a Market Visit SOP That Every Sales Rep Actually Follows

Your sales people may go to 20 or more stores in a day. Are they all doing the same things? One sales person checks how much stock is on the shelves before they take an order. Another sales person just starts taking orders away.  Someone forgets to check if a product's in stock. They als...
Susmita Rajbanshi
July 15, 2026
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10 Proven Strategies To Increase “Order-per-outlet” Ratios in Competitive Markets

In today’s competitive FMCG and B2B distribution markets, acquiring new outlets is expensive and time-consuming. Most markets are already saturated, with multiple brands fighting for shelf space and retailer attention. In such an environment, sustainable growth comes from increasing the Ord...
Rahul Dev
February 16, 2026
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7 Proven Strategies to Manage Multiple Sales Clients Simultaneously

Managing multiple sales clients at the same time is no easy feat. Sales professionals often find themselves juggling various client demands, deadlines, follow-ups, and meetings  all while trying to close deals effectively. The good news? With the right strategies and tools, it’s possib...
Manisha Agrawal
January 29, 2026
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