Sales Enablement

The cannabis business has undergone a remarkable transformation, quickly evolving from a black market to a flourishing legal economy. With legalization spreading across various regions, the industry is witnessing an unprecedented boom. However, as the sector grows, cannabis companies face a disti...

In the fast-paced world of Fast-Moving Consumer Goods (FMCG), businesses must be aware of various macro economic factors that influence their operations, product pricing, and sales performance. These factors not only shape the market landscape but also impact decision-making at every level, from ...

In the world of FMCG (Fast-Moving Consumer Goods), effective inventory management plays a pivotal role in ensuring products reach consumers efficiently and on time. One of the key decisions that businesses need to make is whether to rely on pre-sell or ready stock strategies. Both approaches have...

Let’s dive into an important topic for all FMCG brands: Consumer Reach Point (CRP). Recently, Kantar, a leading global market research company, released a report that ranks FMCG brands based on their CRP scores. But what is CRP, and why should FMCG companies be paying attention to it?...