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Understanding Consumer Reach Point: A Key Metric For FMCG Brands

Let’s dive into an important topic for all FMCG brands: Consumer Reach Point (CRP). Recently, Kantar, a leading global market research company, released a report that ranks FMCG brands based on their CRP scores. But what is CRP, and why should FMCG companies be paying attention to it?...
Subash Shah
April 3, 2025
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Effective FMCG Scheme Penetration For Sales Growth Success

FMCG scheme are designed to encourage retail outlets to push specific products or brands, offering incentives such as discounts, bonuses, or rewards in exchange for promoting or purchasing a particular volume of products. However, a scheme is only as effective as its reach. If a scheme does not p...
Subash Shah
April 3, 2025
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4-Step Guide To Mastering FMCG Inventory Management

In the fast-paced world of FMCG (Fast-Moving Consumer Goods), effective inventory management is a crucial factor that directly impacts your sales and profitability. A well-managed inventory system can improve your distribution, increase your ROI, and ensure smoother operations. Whether you're...
Subash Shah
April 3, 2025
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Effective Stock Management in Wine Field Sales

It was a warm, amber-drenched morning in Napa Valley when Claire, the sales director for a mid-sized winery called Sage & Vine, stood at the edge of the vineyard, phone in one hand, notebook in the other.She had just wrapped up a call with one of their top distributors who said five words...
Bijina Pokhrel
April 2, 2025
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