Sales Enablement

In the world of FMCG (Fast-Moving Consumer Goods), effective inventory management plays a pivotal role in ensuring products reach consumers efficiently and on time. One of the key decisions that businesses need to make is whether to rely on pre-sell or ready stock strategies. Both approaches have...

Let’s dive into an important topic for all FMCG brands: Consumer Reach Point (CRP). Recently, Kantar, a leading global market research company, released a report that ranks FMCG brands based on their CRP scores. But what is CRP, and why should FMCG companies be paying attention to it?...

FMCG scheme are designed to encourage retail outlets to push specific products or brands, offering incentives such as discounts, bonuses, or rewards in exchange for promoting or purchasing a particular volume of products. However, a scheme is only as effective as its reach. If a scheme does not p...

In the fast-paced world of FMCG (Fast-Moving Consumer Goods), effective inventory management is a crucial factor that directly impacts your sales and profitability. A well-managed inventory system can improve your distribution, increase your ROI, and ensure smoother operations. Whether you're...