News and Updates 

Three Must-Watch FMCG Trends For 2024
The FMCG (fast-moving consumer goods) industry is a dynamic landscape, constantly adapting to changing consumer preferences and technological advancements. As we move into 2024, several key trends will significantly impact the way FMCG brands operate and connect with consumers. Here, we explore three major trends that FMCG companies can't afford to ignore:Sustainability Takes Center...
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Sales Force Automation 

How Do Field Sales Apps Help FMCG Companies Gather Valuable Customer Insights?
In the fast-paced world of FMCG (fast-moving consumer goods), understanding your customers is paramount. But for FMCG companies, gathering valuable customer insights can be a challenge. Traditionally, reps relied on limited data or intuition to make decisions. However, field sales apps are revolu...
April 7, 2024
Retail Execution 

Field Sales Reps: The Cornerstone of Customer Relationships
In today's digital age, where customer interactions can happen through countless channels, the role of the field sales representative (FSR) might seem antiquated. However, FSRs remain a crucial part of the sales equation, acting as the human bridge between a company and its customers....
April 5, 2024
Sales Force Automation 

Manual To Magical: Embracing Automation In Field Sales
The advent of automation has forever changed the landscape of field sales. Gone are the days of relentless paperwork and manual data entry; the future of sales is a boldly efficient, sophisticated dance of digital tools and streamlined processes. In this post, we will explore the impact of automa...
April 5, 2024
Sales Enablement 

Choosing Your Sales Weapon: How to Evaluate and Select the Best Field Sales App
In the competitive world of sales, equipping your team with the right tools is paramount. Field sales apps have become a game-changer, but with a plethora of options available, selecting the perfect one can feel overwhelming. Here's a comprehensive guide to help you evaluate and choose the be...
April 5, 2024