FMCG 
Field Sales Software: How Leading FMCG Brands Are Winning
In the fast-moving world of FMCG (Fast-Moving Consumer Goods), success depends on speed, visibility, and execution at the last mile. Products may be manufactured in world-class facilities and backed by massive marketing budgets, but the real battle is won or lost on the field. This is where distributors, retailers, merchandisers, and sales representatives interact daily, shaping brand presence ...
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Field Sales Force Automation 
How Much Does Sales Force Automation Software Cost for Your Business?
When businesses start exploring sales force automation (SFA) software, one of the first questions that comes up is cost. Some vendors promise affordable pricing, while others quote figures that seem far beyond reach. The truth is, sales force automation software doesn’t come with ...
February 1, 2026
Field Sales Force Automation 
How to Control Field Sales Teams Without Micromanaging
Managing a field sales team can be a challenging balancing act. On one hand, managers want to ensure their team is productive and meeting targets; on the other, micromanaging can stifle creativity, reduce motivation, and ultimately hurt sales performance. So, how can you effectively con...
January 30, 2026
Field Sales Force Automation 
How Regional Sales Managers Can Track 100+ Reps Easily
Managing a large field sales team is no small task. For Regional Sales Managers (RSMs), tracking the daily activities, performance, and productivity of 100+ sales representatives can quickly become overwhelming. From knowing who is meeting clients to understanding which territories are underperfo...
January 30, 2026
Field Sales Force Automation 
How Sales Leaders Can Reduce Fake Check-ins by Field Reps
You pay for salaries, bonuses, fuel, and reimbursements. You plan routes, assign beats, and provide your team with devices. But how do you know whether a sales representative actually visited a customer or simply checked in from a parked car or nearby street?Fake field visits are one of the m...
January 30, 2026
