FMCG
How FMCG Founders Lose 20–30% Growth Due to Poor Field Visibility (And Don’t Even Know It)
“Visibility is the new strategy.” For FMCG founders, this statement couldn’t be truer. Every founder tracks revenue, most track distributor orders, and some track inventory, but very few track what actually happens in the market every day. And yet, this is where 20–30% of growth quietly disappears.
This loss is rarely caused by dishonest salespeople or uncaring distri...
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Field Sales Force Automation
Top Field Force Management App in Africa
Africa’s FMCG and distribution landscape is entering a new growth phase. From expanding urban retail chains to deep rural market penetration, brands are scaling faster than ever. However, rapid expansion also brings operational complexity, especially when managing large field sales teams ac...
February 23, 2026
FMCG
Predictive Sales in FMCG: How Brands Detect Problems Before They Happen
In the high-velocity world of Fast-Moving Consumer Goods (FMCG), the difference between a winning quarter and a costly write-off often comes down to one factor: timing.
For decades, FMCG brands operated in a reactive state. A stockout was only discovered when a customer complained. A failed pr...
February 23, 2026
FMCG
GT vs MT vs D2C vs Marketplaces: Where Indian FMCG Brands Really Win (and Lose)
In the fast-moving world of FMCG (Fast-Moving Consumer Goods) in India, the product alone is not enough. Even the most popular brands can struggle if their distribution channels are not optimized. The channels through which products reach consumers, be it General Trade (GT), Modern Trade (MT), Di...
February 22, 2026
Field Sales Force Automation
The Growing Importance of Sales Apps in Construction Material Distribution
Imagine a world in which your sales reps never lose an order slip, inventory data updates instantly, customer insights are available at the click of a button, and every sales visit is tracked and optimized. That world exists, and it is driven by modern mobile sales applications. Sales apps are tr...
February 22, 2026
