Sales Enablement

The outlet was visited. The retailer was there. The conversation happened. So where did the order go? That question turns out to be surprisingly hard for sales managers to answer when field activity gets tracked mainly through visit counts, not through what actually happened once the rep walked i...

Imagine investing in hiring a field sales force, planning daily beat routes, and assigning hundreds of outlet visits, only to find out that many of those planned visits never actually took place. At first sight it may appear to be only a minor operational problem. I mean, one missed store visit c...

The Consumer Packaged Goods (CPG) industry is currently undergoing a significant shift. Companies are embracing digital tools, gaining insights into customer behavior, and leveraging automation and AI to enhance their connection with consumers. Platforms like Salesforce have played a crucial role...

Your sales people may go to 20 or more stores in a day. Are they all doing the same things? One sales person checks how much stock is on the shelves before they take an order. Another sales person just starts taking orders away.  Someone forgets to check if a product's in stock. They als...