FMCG
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Sales Rep Tracking Apps For Indian FMCG

There is an old industry saying, "If your product isn't on the shelf, it doesn't exist; and if your rep isn't on the beat, your product isn't on the shelf." Managing a field force in an environment where more than 12 million Kirana stores serve as the backbone of the economy is more than just keeping track of dots on a map; it involves planning a symphony of movement a...
Susmita Rajbanshi     February 4, 2026
Keep Reading
FMCG
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The Ultimate 70-Question FMCG FAQ Guide-1 With Detailed Answers

One of the most competitive, high-volume, and execution-driven industries in the world market is the fast-moving consumer goods (FMCG) sector. Success in FMCG now depends on real-time visibility, sales efficiency, data-driven decision-making, and exceptional field execution rather than just robus...
Susmita Rajbanshi
February 4, 2026
Sales Transformation
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Why Integration Between Sales and Accounting Software Is a Game-Changer

In today’s fast-paced business environment, efficiency and accuracy are critical to staying competitive. Companies, especially those with dynamic sales teams and complex financial operations, are constantly looking for ways to streamline their processes. One of the most impactful advancemen...
Manisha Agrawal
February 3, 2026
Field Sales Force Automation
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10 Common RFP Mistakes to Avoid When Selecting Sales Software

Choosing the right sales software is a high-impact decision. It affects your field sales productivity, distributor performance, reporting accuracy, and ultimately, revenue growth. That’s why most organizations use an RFP (Request for Proposal) to evaluate vendors systematically.However,...
Manisha Agrawal
February 2, 2026
FMCG
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Field Sales Software: How Leading FMCG Brands Are Winning

In the fast-moving world of FMCG (Fast-Moving Consumer Goods), success depends on speed, visibility, and execution at the last mile. Products may be manufactured in world-class facilities and backed by massive marketing budgets, but the real battle is won or lost on the field. This is where distr...
Manisha Agrawal
February 1, 2026
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