Trade Promotion
Trade Promotions Are Costing You Money. Here's How to Stop the Bleeding
You launched a Buy 2 Get 1 scheme last quarter. Sales jumped. Distributors ordered more stock. Retailers seemed happy. But when the numbers came in at the end of the month, something didn't add up. Revenue was up, yet margins were thinner than ever. The promotion that was supposed to boost growth ended up eating into profits.
Sound familiar?
You're not alone. Industry studies cons...
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