Retail Marketing 
CPG vs FMCG vs Retail: Key Differences, Trends & Market Insights
Understanding the distinction between CPG, FMCG, and retail in today's hypercompetitive consumer economy is no longer optional; it is required. These three terms describe how products are manufactured, distributed, sold, and ultimately experienced by consumers. However, many growing businesses struggle because they view them as interchangeable models.As business strategist Michael Porte...
Keep Reading
Sales Transformation 
11 Helpful Strategies for Managing a Remote Team
Remote work is no longer a temporary adjustment, it has become a long-term operating model for many organizations. From sales representatives in the field to distributed support and marketing teams, businesses now rely heavily on remote employees to drive growth and maintain customer relationship...
January 23, 2026
Retail Execution 
Tackling Challenges in Retail Execution and Supply Chain
A few years ago, a regional FMCG distributor shared a frustrating reality: “Our planning is solid. Our supply chain dashboards look great. But when I visit stores, products are missing, promoters are confused, and execution feels broken.” This disconnect is more prevalent than busines...
January 22, 2026
Field Sales Force Automation 
6 Early Warning Signals of Field Team Burnout Every Manager Should Know
There’s a big difference between a field team that’s just tired and one that’s quietly burning out. A strong coffee with a short break, or a lighter day can fix fatigue. Burnout, on the other hand, doesn’t go away that easily. It builds slowly often in ways that are easy t...
January 22, 2026
Beat Planning 
Do In-Store Promoters Need a Beat Plan, or Are They Fixed to One Store?
In retail execution, clarity is power. There’s a famous saying in operations:“What you don’t define clearly, you can’t execute consistently.”And nowhere is this more relevant than in managing in-store promoters. Across FMCG, electronics, and retail brands, one qu...
January 21, 2026
