Field Sales Force Automation
Top Field Force Management App in Africa
Africa’s FMCG and distribution landscape is entering a new growth phase. From expanding urban retail chains to deep rural market penetration, brands are scaling faster than ever. However, rapid expansion also brings operational complexity, especially when managing large field sales teams across vast territories.
Recent industry insights on Africa’s evolving retail and FMCG c...
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FMCG
Predictive Sales in FMCG: How Brands Detect Problems Before They Happen
In the high-velocity world of Fast-Moving Consumer Goods (FMCG), the difference between a winning quarter and a costly write-off often comes down to one factor: timing.
For decades, FMCG brands operated in a reactive state. A stockout was only discovered when a customer complained. A failed pr...
February 23, 2026
FMCG
GT vs MT vs D2C vs Marketplaces: Where Indian FMCG Brands Really Win (and Lose)
In the fast-moving world of FMCG (Fast-Moving Consumer Goods) in India, the product alone is not enough. Even the most popular brands can struggle if their distribution channels are not optimized. The channels through which products reach consumers, be it General Trade (GT), Modern Trade (MT), Di...
February 22, 2026
Field Sales Force Automation
The Growing Importance of Sales Apps in Construction Material Distribution
Imagine a world in which your sales reps never lose an order slip, inventory data updates instantly, customer insights are available at the click of a button, and every sales visit is tracked and optimized. That world exists, and it is driven by modern mobile sales applications. Sales apps are tr...
February 22, 2026
Field Sales Force Automation
Boosting Sales Team Productivity with Advanced Field Employee Location Tracking
For any business with a field sales force, there is a constant, nagging question that keeps managers up at night: "Where is my team right now, and are they being productive?" It’s a question that has traditionally been met with vague answers, paper logs filled out at the end of th...
February 20, 2026
