FMCG
The Hidden Problem Behind FMCG Reports: Why Most Sales Dashboards Fail
In the fast-moving world of FMCG (Fast-Moving Consumer Goods), data is abundant. Companies track distributor orders, outlet coverage, SKU movement, sales rep performance, and inventory levels across multiple geographies. On paper, dashboards look impressive, colorful charts, rising sales graphs, and healthy coverage metrics. Yet, despite all this data, many FMCG brands struggle to translate ins...
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FMCG
How FMCG Founders Lose 20–30% Growth Due to Poor Field Visibility (And Don’t Even Know It)
“Visibility is the new strategy.” For FMCG founders, this statement couldn’t be truer. Every founder tracks revenue, most track distributor orders, and some track inventory, but very few track what actually happens in the market every day. And yet, this is where 20–30% of ...
February 24, 2026
Field Sales Force Automation
Top Field Force Management App in Africa
Africa’s FMCG and distribution landscape is entering a new growth phase. From expanding urban retail chains to deep rural market penetration, brands are scaling faster than ever. However, rapid expansion also brings operational complexity, especially when managing large field sales teams ac...
February 23, 2026
FMCG
Predictive Sales in FMCG: How Brands Detect Problems Before They Happen
In the high-velocity world of Fast-Moving Consumer Goods (FMCG), the difference between a winning quarter and a costly write-off often comes down to one factor: timing.
For decades, FMCG brands operated in a reactive state. A stockout was only discovered when a customer complained. A failed pr...
February 23, 2026
FMCG
GT vs MT vs D2C vs Marketplaces: Where Indian FMCG Brands Really Win (and Lose)
In the fast-moving world of FMCG (Fast-Moving Consumer Goods) in India, the product alone is not enough. Even the most popular brands can struggle if their distribution channels are not optimized. The channels through which products reach consumers, be it General Trade (GT), Modern Trade (MT), Di...
February 22, 2026
