Retail Distribution
Why Is Retail Coverage More Important Than Sales Calls?
Your sales team made 80 calls today. The dashboard looks impressive. "But how many important outlets did they actually cover? How many stores had your products on the shelf? How many retailers did you lose? How many sales did you lose because your products weren’t there? This is where the difference between sales calls and retail coverage comes into play.
You get a sales call sayi...
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