Sales Transformation

Field sales reps are the lifeblood of many organizations, especially in industries like FMCG, Pharma, and B2B distribution. They’re expected to drive sales, build relationships, expand product presence, and collect critical market insights.Yet, a growing body of research reveals a troub...

As we dive into 2025, the world of consumer packaged goods (CPG) continues to transform at a rapid pace. Driven by digital innovation, environmental consciousness, and evolving buyer expectations, sales strategies in the CPG industry are undergoing a significant shift. Brands that stay ahead of t...

In the fast-paced and fiercely competitive world of Consumer Packaged Goods (CPG), brands can no longer rely on gut feeling or outdated reports to make decisions. With thousands of products vying for shelf space and attention, brands that harness real-time data are the ones gaining a strategic ed...

Managing a field sales team is like coaching athletes who are always on the road. Each rep is out in the market—visiting stores, checking on displays, selling, solving problems—often without direct, day-to-day oversight. While this autonomy can be empowering, it also makes it harder t...