CPG Data Analytics a Complete Guide to Smarter Sales

CPG Data Analytics: a Complete Guide to Smarter Sales

In the fast-paced and fiercely competitive world of Consumer Packaged Goods (CPG), brands can no longer rely on gut feeling or outdated reports to make decisions. With thousands of products vying for shelf space and attention, brands that harness real-time data are the ones gaining a strategic ed...
Shiva Kumar Shah
April 21, 2025
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Ignite Field Sales Performance through Gamification

Managing a field sales team is like coaching athletes who are always on the road. Each rep is out in the market—visiting stores, checking on displays, selling, solving problems—often without direct, day-to-day oversight. While this autonomy can be empowering, it also makes it harder t...
Bijina Pokhrel
April 20, 2025
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Sales Territory Management: A 5-Step Plan for Field Success

In today’s fast-moving retail environment, sales teams are under pressure to do more with less—more coverage, more accuracy, more impact—with fewer resources and tighter timelines. That’s where smart territory management comes in.A well-designed territory plan ensures ...
Shiva Kumar Shah
April 18, 2025
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Distribution Management vs. Distributor Management: Understanding the Differences and Benefits

In today’s fast-evolving landscape of retail, manufacturing, and consumer distribution, success hinges on one key factor: the efficiency of your supply chain. Businesses are under constant pressure to move products faster, make smarter sales decisions, and serve their markets better than th...
Bijina Pokhrel
April 15, 2025
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