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Why Most Promotions Fail to Have an Impact on Sales?

Executing successful promotions in retail can be a tough task. Despite substantial investment in creative campaigns, the right timing, and ensuring perfect store-level execution, many brands still face challenges when it comes to driving the expected sales results. The issue isn’t always po...
Shiva Kumar Shah
May 8, 2025
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Supercharge your Field Sales with Data-Driven CPG Sales Strategies

In the ever-evolving world of retail, Consumer Packaged Goods (CPG) brands are under constant pressure to boost in-store visibility, enhance campaign effectiveness, and maximize the ROI of their field sales operations. Traditional, manual methods—like paper-based reports and delayed feedbac...
Shiva Kumar Shah
May 7, 2025
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How to Monitor Field Staff Movement Effectively?

In the fast-paced world of retail, distribution, and field operations, monitoring field staff movement is more than just a managerial need—it's a strategic necessity. Businesses in FMCG, pharmaceuticals, building materials, and other industries rely on mobile sales teams and distributor...
Deepak Thakur
April 30, 2025
How to Select the Best Sales Software for Your Growing FMCG Brand: The Ultimate Guide

How to Select the Best Sales Software for Your Growing FMCG Brand: The Ultimate Guide

The FMCG (Fast-Moving Consumer Goods) industry is evolving at breakneck speed. Increased competition, shifting consumer preferences, and the explosion of digital retail have forced brands, big and small - to innovate and adapt rapidly.In this dynamic environment, Sales Force Automation (SFA) ...
Bijina Pokhrel
April 27, 2025
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