Sales Transformation

In today’s hyper-competitive consumer goods market, sales execution platforms have become mission-critical for driving growth. Yet even with advanced data access, many brands still face stubborn challenges at the store level—from inefficient field sales force automation to delayed cam...

In today’s competitive consumer goods landscape, companies are under growing pressure to ensure every dollar spent on trade promotions delivers measurable results. Despite brands investing anywhere from 10% to 25% of their budget into these campaigns, industry studies reveal a staggering 55...

Did you know that a staggering 72% of promotional campaigns don’t deliver the expected returns? That means only about 28% of brands are successfully driving growth from their promotions — and chances are, your competitors are part of that elite group. They’re claiming more shelf...

When field teams are just getting off the ground, it’s natural to lean on familiar, low-cost tools like spreadsheets, messaging apps, and email. These solutions are widely available and easy to use, making them ideal for small, nimble teams managing a few accounts.However, what works we...