Image

How Field Sales Data Helps CPG Brands Improve Shelf Performance

Poor in-store execution and stock gaps cost CPG companies nearly 30% of their potential revenue. This is more than just a number; it is the reality for many consumer packaged goods (CPG) brands. Despite strong marketing campaigns and high-quality products, brands lose millions of dollars each ...
Susmita Rajbanshi
February 18, 2026
Image

Beyond GPS Tracking: 5 Ethical Ways to Use Location Data to Improve Sales Rep Safety and Efficiency

In today’s fast-moving field sales environment, location data has become essential. Businesses rely on it to optimize routes, track visit patterns, improve productivity, and enhance accountability. Yet for many sales reps, location tracking feels intrusive,,an invisible eye monitoring ev...
Rahul Dev
February 16, 2026
Image

Remote Sales Management: Keeping Your Team Accountable Without Micromanagement

Remote sales managers used to be a bit of an anomaly. Now, in 2026, it's the norm. The pandemic accelerated a shift that was already bubbling, and we've all learned that top-performing teams can absolutely thrive without sharing the same coffee machine. But here’s the rub: how do yo...
Rahul Dev
February 13, 2026
Image

A Day in the Life of a High-Performing Field Sales Rep Using Delta Sales App

In the competitive landscape of field sales, consistent high performance is less a product of chance and more a result of meticulous orchestration. The modern sales representative must be a strategist, a data analyst, and a relationship manager, all while navigating the logistical complexities of...
Manisha Agrawal
February 10, 2026
Whatsapp logo