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Outlet Classification in FMCG industry
In the FMCG distribution business, it is crucial to classify outlets in order to prepare schemes & offers for various outlet classes. Outlet classification contributes to sales by enabling tailored schemes & offers.Here we will discuss outlet classification for both new and existing businesses. New businesses have little or no data related to consumers, whereas established...
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Distributor Management 
How to start an FMCG distributorship business?
Being highly in demand, it is often an attractive business to get into. But, how should one actually start an FMCG distributorship business?There are different types of consumer goods that people tend to purchase and use on a regular basis. These items are known as FMCGs or fast-moving c...
January 5, 2023
SKU 
What is SKU?
When you walk through a bustling supermarket or browse your favorite online store, you might not realize that every product you encounter has a secret identity — a tiny alphanumeric code working behind the scenes.This code is known as the SKU, or Stock Keeping Unit — and it’s ...
January 2, 2023
Sales Force Automation 
Qualities of a good FMCG Sales Representative
An FMCG sales rep’s responsibility is to explain to customers how your company’s products meet their needs and also convince them why they should buy it. To excel at work as a sales rep, one must develop an authentic connection with customers that can lead to repeat orders. A company&...
August 5, 2022
Retail Execution 
Not Getting Payment from Retailers?
Outstanding amount generally refers to the value of any payment that remains unpaid of the current amount due to be made in accordance with the agreement. Retailers sometimes fail to make payment at the committed time frame because of various reasons.Therefore, the right payment strategy...
December 23, 2022
