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How Out-of-Stocks Affect Sales and What to Do About it?

Stockouts, or out-of-stock inventory, are a growing issue for brands and retailers. Imagine a loyal customer walks into a store or visits an online shop to purchase their favorite product, only to find it unavailable. Most customers won’t wait—they'll turn to a competitor, delay t...
Shiva Kumar Shah
May 12, 2025
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Why Most Promotions Fail to Have an Impact on Sales?

Executing successful promotions in retail can be a tough task. Despite substantial investment in creative campaigns, the right timing, and ensuring perfect store-level execution, many brands still face challenges when it comes to driving the expected sales results. The issue isn’t always po...
Shiva Kumar Shah
May 8, 2025
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Supercharge your Field Sales with Data-Driven CPG Sales Strategies

In the ever-evolving world of retail, Consumer Packaged Goods (CPG) brands are under constant pressure to boost in-store visibility, enhance campaign effectiveness, and maximize the ROI of their field sales operations. Traditional, manual methods—like paper-based reports and delayed feedbac...
Shiva Kumar Shah
May 7, 2025
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How to Monitor Field Staff Movement Effectively?

In the fast-paced world of retail, distribution, and field operations, monitoring field staff movement is more than just a managerial need—it's a strategic necessity. Businesses in FMCG, pharmaceuticals, building materials, and other industries rely on mobile sales teams and distributor...
Deepak Thakur
April 30, 2025
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