Field Sales Force Automation

Implementing a sales force automation system across the team doesn't mean the team has actually adopted it. A company might have every rep logging attendance on the app while orders still come in over WhatsApp or get written in a notebook. Reps might log a handful of visits and still build th...

For an FMCG company, field sales rarely break down because sales representatives do not know how to sell. The bigger problem is often what happens around the sale. A rep visits 25 outlets, but the manager sees the activity only in an end-of-day report. A distributor receives orders through paper ...

FMCG selling across the Middle East rarely follows one standard route. A distributor may serve modern retail chains in Dubai, independent groceries in Sharjah, wholesale markets in Riyadh, and smaller outlets spread across a much larger territory. Sales reps may work with pre-sell orders, van sal...

A field sales manager in Kuwait has to do more than hand out territories and look at monthly totals. Reps spend most of the day visiting retailers, distributors, wholesalers, pharmacies, supermarkets, and other customers, and the manager needs to know if those visits actually happened. What was o...