Field Sales Force Automation

A field sales representative goes into a neighborhood store to place the order for the week. The sales app says to order 30 cartons because that's what the retailer usually buys. But before the sales representative confirms the order, the retailer says, "Not this week. Sales have slowed ...

Imagine you are a salesperson in a store. The store owner is going to place an order. You use the Sales Force Automation app. It takes a long time to open the order screen. It takes thirty seconds. By the time the list of products shows up the store owner has already begun talking to another cust...

Field sales reps visit retailers and dealers every day. Most visits are just to collect orders or follow up on payments When you go to a market the market is really good for more than selling something. Every time a sales representative talks to a customer at the market the sales representative g...

The primary cause of the failure of many Sales Force Automation (SFA) projects is not pricing. Features are not lacking. It isn't even a bad implementation. The real challenge starts when a salesperson opens the app. A field representative on the road most of the day visiting retailers wan...