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FMCG Sales Automation: How Top Brands Are Digitizing Their Distribution and Field Sales

In today’s hyper-competitive retail environment, fast-moving consumer goods (FMCG) brands operate in a landscape where speed, availability, and execution quality determine market success. Every shelf, outlet, and retailer interaction plays a role in shaping consumer choices. As competition ...
Manisha Agrawal
December 23, 2025
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How FMCG Companies Use Sales Automation to Increase Market Coverage

In the fast-moving consumer goods (FMCG) sector, market coverage defines how deeply and widely a brand penetrates the retail ecosystem. From urban supermarkets to rural kirana stores, every point of presence matters and the brands that consistently reach more outlets, more efficiently, ultimately...
Manisha Agrawal
December 22, 2025
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How do I Monitor My Field Staff with Less Manual Effort?

Managing field staff has always been a challenge for businesses that operate outside the office. Whether it’s sales representatives, service engineers, delivery executives, or field marketers, tracking their daily activities manually can be time-consuming, inaccurate, and stressful for mana...
Susmita Rajbanshi
December 21, 2025
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SFA vs. CRM: Why Your Field Sales Team Needs an Integrated Field Force App

In today’s highly competitive sales environment, organizations with large field sales teams face mounting pressure to execute faster, sell smarter, and operate with complete visibility. Managing on-ground sales representatives, territory executives, merchandisers, and distribution partners ...
Manisha Agrawal
December 18, 2025
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