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The 4 Tech Trends Transforming Field Sales Execution in 2025

Over the last decade, the way brands manage field sales execution and in-store performance has evolved rapidly. Yet, despite major strides in retail technology, many companies still struggle to achieve consistent visibility into store-level activities, uncover the reasons behind sales fluctuations, or dominate their market category.As we move deeper into the 2020s, successful brands are emb...
Shiva Kumar Shah     April 22, 2025
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Sales Transformation
6 Game Changing Sales Trends to Focus on in 2025

6 Game-Changing Sales Trends to Focus on in 2025

As we dive into 2025, the world of consumer packaged goods (CPG) continues to transform at a rapid pace. Driven by digital innovation, environmental consciousness, and evolving buyer expectations, sales strategies in the CPG industry are undergoing a significant shift. Brands that stay ahead of t...
Shiva Kumar Shah
April 21, 2025
Sales Enablement
Inventory Replenishment: Why it Matters and How to Get it Right

Inventory Replenishment: Why it Matters and How to Get it Right?

We’ve all been there — you head to a store to pick up a favorite product, only to find the shelf completely empty. For brands, this isn't just a missed sale — it’s a missed opportunity to earn trust and build loyalty. In a competitive retail landscape, where shelf spac...
Shiva Kumar Shah
April 21, 2025
Field Sales Force Automation
Why is an All in One Field Software solution a Smart Move

Why is an All-in-One Field Software Solution a Smart Move?

Cloud-based tools are rapidly changing how field teams operate. As retail execution becomes more complex, brands are moving away from siloed tools in favor of integrated, all-in-one platforms.For a long time, point solutions — tools that handle one specific task — were seen as a f...
Shiva Kumar Shah
April 21, 2025
Distributor Management
The Essential Checklist for Choosing a Liquor Distributor in 2025

The Essential Checklist for Choosing a Liquor Distributor in 2025

In the dynamic and competitive world of alcohol branding, choosing the right liquor distributor is more than just a necessary step—it’s a strategic milestone. From emerging craft spirits to ready-to-drink innovations, success today hinges not just on what you produce, but who helps yo...
Shiva Kumar Shah
April 21, 2025
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