News and Updates 
Trading And Retailing: Understanding The Key Differences
The business world often uses the terms trading and retailing, particularly in industries like FMCG (Fast-Moving Consumer Goods), but these terms have distinct meanings and business operations behind them. Understanding the key differences between trading and retailing is essential for professionals navigating the supply chain, marketing strategies, and sales ...
Keep Reading
Platform Upgrades _(1)_(5)_1743768892-resized768.png)
Per Capita Consumption: Uses and Insights for FMCG Growth
In the world of Fast-Moving Consumer Goods (FMCG), understanding per capita consumption (PCC) is essential for identifying growth opportunities, optimizing strategies, and gaining a competitive edge. If you're looking to enhance your business decisions, this blog will guide you through the co...
April 4, 2025
Sales Transformation 
Adapting to Change: Evolving Retail Landscape for Success
Adapting to Change has become essential for retailers and brands facing numerous challenges over the years, especially during periods of economic uncertainty. While no one can predict how long or how deep these changes will be, uncertainty has become a constant in the retail world. However, with ...
April 4, 2025
Sales Enablement 
Occasion-Based Marketing: Maximizing Impact With Key Moments
Occasion-Based marketing (OBM) is a highly effective strategy that taps into the emotional and situational triggers of consumers. Whether it’s celebrating a traditional festival or taking a quick break during a busy day, consumers' purchasing decisions are often driven by specific ...
April 4, 2025
Sales Force Automation 
Remote Check-In Solution for Efficient Field Agent Tracking
Effective management of field teams is crucial for optimizing performance and ensuring accurate reporting. Field reps play a pivotal role in driving sales, customer relationships, and brand visibility. However, managing their daily activities and tracking their performance can be a chal...
April 4, 2025
