In-store Execution 
Fixing In-Store Execution to Boost Trade Promotion Results
Have you ever launched a retail promotion only to realize later that something critical went wrong in-store? Maybe the product was never placed in the intended location, the display was assembled incorrectly, or it wasn’t set up at all. This scenario is more common than you might think—and it could be costing your brand more than just short-term sales.Across the CPG industry, br...
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Optimize Retail Execution with Data-Driven Dashboards
In the fast-moving world of consumer goods, success in the field often depends on how well your team handles retail execution. From managing shelf presence to executing merchandising plans and tracking visit frequency, access to real-time, actionable insights is essential. That’s where insi...
May 15, 2025
Trade Promotion 
Transforming CPG in 2025: Key Digital Trends Shaping the Industry
The consumer packaged goods (CPG) industry is undergoing a profound transformation as digital trends reshape how companies connect with customers, optimize operations, and stay competitive. In 2025, technology is at the forefront of driving growth, enhancing efficiency, and fostering deeper consu...
May 15, 2025
Retail Execution 
Retail Execution Strategies for FMCG Promotion Season
In the fast-moving world of FMCG, retail execution during the promotion season can make or break a campaign. This is the moment when consumer traffic peaks, shelf competition intensifies, and executional excellence separates leading brands from the rest. Getting your promotional campaig...
May 15, 2025
Trade Promotion 
How Cross Promotion in Retail Drives Sales and Visibility?
In a retail environment packed with competing products and promotional noise, brands are constantly seeking fresh ways to stand out. One powerful and often underused tactic is cross-promotion in retail—a strategic partnership between two non-competing brands to co-market products and boost ...
May 14, 2025
