Sales Transformation 
Why Competitor Promotions Perform Better at the Shelf?
Did you know that a staggering 72% of promotional campaigns don’t deliver the expected returns? That means only about 28% of brands are successfully driving growth from their promotions — and chances are, your competitors are part of that elite group. They’re claiming more shelf space, securing stronger brand visibility, and converting more shoppers at the moment of truth: in ...
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Sales Enablement 
How to Use Point-of-Sale Data for Smarter Market Execution?
For consumer brands today, point-of-sale (POS) data is more than just a tool for understanding sales. It’s become the foundation for smarter, faster, and more effective execution strategies in the field. By understanding when and where products are being purchased—and pairing that wit...
April 23, 2025
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Why Generic Tools are Hindering the Growth of Field Sales Teams?
When field teams are just getting off the ground, it’s natural to lean on familiar, low-cost tools like spreadsheets, messaging apps, and email. These solutions are widely available and easy to use, making them ideal for small, nimble teams managing a few accounts.However, what works we...
April 22, 2025
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Future Industry Trends: Insights from Business Leaders
In today’s dynamic market, businesses are learning to adapt to rapid shifts in consumer behavior, supply chain complexity, and team structures. To help organizations prepare for what's ahead, a recent discussion among experienced leaders shed light on actionable strategies that can driv...
April 22, 2025
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Why Distribution Companies Need Sales Management System?
In today’s fast-paced business environment, distribution companies face unique challenges in managing their sales operations. From coordinating field sales teams to ensuring timely deliveries and maintaining customer satisfaction, the complexities of distribution demand efficient, technolog...
April 22, 2025
