News and Updates 
ATL vs. BTL Marketing: Which Strategy Is Best For Launches?
In the world of marketing, businesses often face the challenge of choosing the right promotional strategies for their products and services. Two common types of marketing strategies are ATL (Above The Line) and BTL (Below The Line). Both are highly effective but serve different purposes and reach audiences in distinct ways.In this post, we’ll break down the ATL vs. ...
Keep Reading
Sales Enablement 
Pre-Sell or Ready Stock: Which is Best for FMCG?
In the world of FMCG (Fast-Moving Consumer Goods), effective inventory management plays a pivotal role in ensuring products reach consumers efficiently and on time. One of the key decisions that businesses need to make is whether to rely on pre-sell or ready stock strategies. Both approaches have...
April 4, 2025
Sales Force Automation 
Understanding Drop Size: A Key Strategy For Optimizing Sales
In today’s fast-paced retail world, managing your sales strategies effectively is crucial for boosting performance and ensuring a steady increase in revenue. One such important concept that plays a significant role in sales optimization is "drop size." But what exactly does drop s...
April 4, 2025
Sales Transformation 
Range Selling Strategies: Boost Retail Sales Effectively
In today’s competitive retail landscape, standing out requires more than just quality products—it demands smart sales strategies. Range selling is a powerful approach that can significantly boost revenue, enhance customer satisfaction, and drive business growth. But what exactly is ra...
April 4, 2025
Platform Upgrades 
Insight into Seasonality in FMCG Business: A Global Perspective
Seasonality in the Fast-Moving Consumer Goods (FMCG) business plays a critical role in shaping marketing strategies, product development, and sales optimization worldwide. Seasonality refers to recurring periods in which demand for specific products fluctuates, usually influenced by changes in we...
April 4, 2025
