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Per Capita Consumption: Uses and Insights for FMCG Growth
In the world of Fast-Moving Consumer Goods (FMCG), understanding per capita consumption (PCC) is essential for identifying growth opportunities, optimizing strategies, and gaining a competitive edge. If you're looking to enhance your business decisions, this blog will guide you through the concept of per capita consumption, its uses, and how it can help shape marketing and sales strategies ...
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Sales Transformation 
Adapting to Change: Evolving Retail Landscape for Success
Adapting to Change has become essential for retailers and brands facing numerous challenges over the years, especially during periods of economic uncertainty. While no one can predict how long or how deep these changes will be, uncertainty has become a constant in the retail world. However, with ...
April 4, 2025
Sales Enablement 
Occasion-Based Marketing: Maximizing Impact With Key Moments
Occasion-Based marketing (OBM) is a highly effective strategy that taps into the emotional and situational triggers of consumers. Whether it’s celebrating a traditional festival or taking a quick break during a busy day, consumers' purchasing decisions are often driven by specific ...
April 4, 2025
Field Sales Force Automation 
Remote Check-In Solution for Efficient Field Agent Tracking
Effective management of field teams is crucial for optimizing performance and ensuring accurate reporting. Field reps play a pivotal role in driving sales, customer relationships, and brand visibility. However, managing their daily activities and tracking their performance can be a chal...
April 4, 2025
Platform Upgrades 
Optimizing Workforce Management: Key Strategies For Success
Managing a large and flexible workforce can be a daunting challenge for businesses across industries. As companies strive to streamline operations, improve team coordination, and drive performance, having an effective workforce management (WFM) solution becomes critical. This solution not only su...
April 4, 2025
