Sales Enablement 
Impact of Macro Economic Factors on the FMCG Industry
In the fast-paced world of Fast-Moving Consumer Goods (FMCG), businesses must be aware of various macro economic factors that influence their operations, product pricing, and sales performance. These factors not only shape the market landscape but also impact decision-making at every level, from manufacturing costs to consumer purchasing behavior. Let's dive deeper into how these macroecono...
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Route Optimization 
Beat And Route In FMCG Sales: Optimizing Your Distribution Strategy
In the world of FMCG (Fast-Moving Consumer Goods), sales teams often rely on a critical concept called "Beat and Route" to ensure that their products reach the market effectively and efficiently. But what exactly does "Beat and Route" mean in the context of FMCG sales, and how...
April 4, 2025
News and Updates 
ATL vs. BTL Marketing: Which Strategy Is Best For Launches?
In the world of marketing, businesses often face the challenge of choosing the right promotional strategies for their products and services. Two common types of marketing strategies are ATL (Above The Line) and BTL (Below The Line). Both are highly effective but serve different pur...
April 4, 2025
Sales Enablement 
Pre-Sell or Ready Stock: Which is Best for FMCG?
In the world of FMCG (Fast-Moving Consumer Goods), effective inventory management plays a pivotal role in ensuring products reach consumers efficiently and on time. One of the key decisions that businesses need to make is whether to rely on pre-sell or ready stock strategies. Both approaches have...
April 4, 2025
Sales Force Automation 
Understanding Drop Size: A Key Strategy For Optimizing Sales
In today’s fast-paced retail world, managing your sales strategies effectively is crucial for boosting performance and ensuring a steady increase in revenue. One such important concept that plays a significant role in sales optimization is "drop size." But what exactly does drop s...
April 4, 2025
