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Understanding Consumer Reach Point: A Key Metric For FMCG Brands
Let’s dive into an important topic for all FMCG brands: Consumer Reach Point (CRP). Recently, Kantar, a leading global market research company, released a report that ranks FMCG brands based on their CRP scores. But what is CRP, and why should FMCG companies be paying attention to it?In this blog, I’ll explain what CRP is, how it’s calculated, and how understanding CRP...
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Sales Transformation 
Push Sales vs Pull Sales: Key Differences In FMCG Sales For Success
In the world of FMCG Sales, knowing the difference between push sales and pull sales is crucial for creating effective sales strategies. Both approaches play distinct roles in driving product sales, but understanding how to leverage them can help you optimize your sales efforts.In this gu...
April 3, 2025
Platform Upgrades 
Winning Rural Marketing Strategies For FMCG Success
Rural markets are an integral part of the growth and sustainability of FMCG companies. With the rapid growth of rural income levels, increased exposure to branded products, and improved infrastructure, rural areas are fast becoming one of the most attractive markets for FMCG companies. However, m...
April 3, 2025
Sales Enablement 
Effective FMCG Scheme Penetration For Sales Growth Success
FMCG scheme are designed to encourage retail outlets to push specific products or brands, offering incentives such as discounts, bonuses, or rewards in exchange for promoting or purchasing a particular volume of products. However, a scheme is only as effective as its reach. If a scheme does not p...
April 3, 2025
Platform Upgrades 
SKU Rationalization: Optimize Product Portfolios For Growth
As an FMCG entrepreneur, ensuring that your product range is both profitable and scalable is key to sustaining growth. One essential process that plays a pivotal role in achieving this goal is SKU rationalization. This concept may sound technical, but at its core, it involves analyzing and o...
April 3, 2025
