Platform Upgrades 
Unlock Networking Strategies To Build A Strong FMCG Sales Team
In today’s competitive FMCG (Fast-Moving Consumer Goods) market, finding the right talent for your sales team can feel like an uphill battle. Whether you are looking for salespeople, supervisors, or area sales managers, it’s not just about hiring people—it’s about finding the right people, and more importantly, retaining them. If your team members aren’t ...
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News and Updates 
Trading And Retailing: Understanding The Key Differences
The business world often uses the terms trading and retailing, particularly in industries like FMCG (Fast-Moving Consumer Goods), but these terms have distinct meanings and business operations behind them. Understanding the key differences between trading and retaili...
April 6, 2025
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Per Capita Consumption: Uses and Insights for FMCG Growth
In the world of Fast-Moving Consumer Goods (FMCG), understanding per capita consumption (PCC) is essential for identifying growth opportunities, optimizing strategies, and gaining a competitive edge. If you're looking to enhance your business decisions, this blog will guide you through the co...
April 4, 2025
Sales Transformation 
Adapting to Change: Evolving Retail Landscape for Success
Adapting to Change has become essential for retailers and brands facing numerous challenges over the years, especially during periods of economic uncertainty. While no one can predict how long or how deep these changes will be, uncertainty has become a constant in the retail world. However, with ...
April 4, 2025
Sales Enablement 
Occasion-Based Marketing: Maximizing Impact With Key Moments
Occasion-Based marketing (OBM) is a highly effective strategy that taps into the emotional and situational triggers of consumers. Whether it’s celebrating a traditional festival or taking a quick break during a busy day, consumers' purchasing decisions are often driven by specific ...
April 4, 2025
