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Insight into Seasonality in FMCG Business: A Global Perspective
Seasonality in the Fast-Moving Consumer Goods (FMCG) business plays a critical role in shaping marketing strategies, product development, and sales optimization worldwide. Seasonality refers to recurring periods in which demand for specific products fluctuates, usually influenced by changes in weather, holidays, cultural events, and economic cycles. To effectively tap into the potential of seas...
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Shopper, Customer, and Consumer: Key Differences Explained
In the retail world, shopper," customer, and consumer are often used interchangeably, but they refer to distinct roles in the buying process. These roles are crucial for understanding how people interact with products and services, and recognizing their differences can help retailers tailor ...
April 4, 2025
Platform Upgrades 
Unlocking the Power of Persuasion and Negotiation: Skills for Success
In the world of sales and business, mastering the art of persuasion and negotiation is essential. Whether you're working with distributors, customers, or partners, knowing when to persuade and when to negotiate can make a world of difference. In this blog, we will dive into effective strategi...
April 4, 2025
Platform Upgrades 
Understanding Different Types of Shoppers In Modern Retail: A Guide
In the dynamic world of modern retail, knowing your customers is not just beneficial; it’s essential for success. Whether you're a promoter, supervisor, or part of a retail management team, understanding the types of shoppers in modern retail that walk through your store can help you cr...
April 3, 2025
Trade Marketing 
FMCG Trade Marketing: Unlocking The Key To Effective Retail Success
In the fast-paced world of FMCG (Fast-Moving Consumer Goods), staying ahead of the competition requires more than just quality products and efficient manufacturing. The real challenge lies in getting these products into the hands of customers. That’s where FMCG trade marketing com...
April 3, 2025
