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How to Estimate FMCG Market Potential: A Complete Guide
When expanding into new markets or even exploring existing ones, understanding the potential for growth and uncovering new outlets is crucial for success. Estimating the FMCG (Fast-Moving Consumer Goods) market potential involves several critical steps, ensuring you can make informed decisions about where to focus your efforts for maximum impact. In this blog, we’ll explore the process in...
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Optimizing ROI in Retail Execution: Key Insights for 2025
Retail and CPG industries are experiencing renewed optimism in 2025. With inflation stabilizing and retail sales bouncing back, businesses are focusing on optimizing shelf performance to drive sales and profitability. Retail execution technology is playing a critical role in improving efficiency,...
April 2, 2025
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Improving Retail Execution: Using Simplified Data to Achieve Goals
In today's rapidly evolving retail landscape, retail execution has become a crucial factor for success. However, many retail organizations struggle with inconsistent and fragmented data, which hampers their ability to make informed decisions. Even the most valuable insights remain out of reac...
April 2, 2025
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5 Reasons to Rethink Building Your Own Retail Execution Software
Rethinking building your own retail execution software is crucial in today’s fast-paced retail landscape. For consumer packaged goods (CPG) companies, investing in custom software development might seem appealing at first. However, it often leads to inefficiencies and unexpected costs. Inst...
April 2, 2025
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The Untold Story of Field Sales in the Toy Industry
When you think of the toy industry, you might imagine innovation, color, creativity—and of course, fun.But behind every best-selling action figure or holiday-must-have plush lies a detailed, strategic engine of logistics, marketing, and relationship-building. And at the heart of it all?...
April 2, 2025
