Sales Enablement 
Pre-Sell or Ready Stock: Which is Best for FMCG?
In the world of FMCG (Fast-Moving Consumer Goods), effective inventory management plays a pivotal role in ensuring products reach consumers efficiently and on time. One of the key decisions that businesses need to make is whether to rely on pre-sell or ready stock strategies. Both approaches have their advantages and challenges, and choosing the right one depends on factors like product type, m...
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Field Sales Force Automation 
Understanding Drop Size: A Key Strategy For Optimizing Sales
In today’s fast-paced retail world, managing your sales strategies effectively is crucial for boosting performance and ensuring a steady increase in revenue. One such important concept that plays a significant role in sales optimization is "drop size." But what exactly does drop s...
April 4, 2025
Sales Transformation 
Range Selling Strategies: Boost Retail Sales Effectively
In today’s competitive retail landscape, standing out requires more than just quality products—it demands smart sales strategies. Range selling is a powerful approach that can significantly boost revenue, enhance customer satisfaction, and drive business growth. But what exactly is ra...
April 4, 2025
Platform Upgrades 
Insight into Seasonality in FMCG Business: A Global Perspective
Seasonality in the Fast-Moving Consumer Goods (FMCG) business plays a critical role in shaping marketing strategies, product development, and sales optimization worldwide. Seasonality refers to recurring periods in which demand for specific products fluctuates, usually influenced by changes in we...
April 4, 2025
Platform Upgrades 
Shopper, Customer, and Consumer: Key Differences Explained
In the retail world, shopper," customer, and consumer are often used interchangeably, but they refer to distinct roles in the buying process. These roles are crucial for understanding how people interact with products and services, and recognizing their differences can help retailers tailor ...
April 4, 2025
