Trade Promotion
Mastering Trade Promotion Management for Retail Success
The capacity to successfully design, carry out, and optimize each trade promotion is essential for success in today's fiercely competitive consumer products industry. However, many businesses suffer from fragmented procedures and antiquated technologies, which hinder their capacity to grow operations or gain insights. This is where contemporary techniques like Trade Promotion Management (TP...
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Retail Execution
Retail Execution Amid Labor Shortages: Empower Field Teams with Smart Sales Technology
As businesses across the globe continue to face labor shortages, the consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) industries are experiencing significant challenges in maintaining effective retail execution. With fewer sales reps on the ground, brands must find innovative w...
May 6, 2025
Retail Execution
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Agile Retail Execution Strategies for CPG Brands in Crisis
The COVID-19 pandemic reshaped consumer behavior and forced consumer packaged goods (CPG) companies to rethink every aspect of their field execution. With rapid changes in shopping habits, new safety protocols, and supply chain disruptions, brands had to act fast and smart to maintain visibility,...
May 5, 2025
Distributor Management
Optimizing Pharma Supply Chains: How a Distributor Management System Ensures Regulatory Compliance and Efficiency?
In the pharmaceutical industry, ensuring that the right medication reaches the right patient at the right time is a matter of life and death. This responsibility lies at the heart of pharma supply chain management, a highly complex and tightly regulated ecosystem that governs how medicines move f...
May 5, 2025
Beat Planning
The Ultimate Guide to Beat Planning for FMCG Brands
In the dynamic world of Fast-Moving Consumer Goods (FMCG), efficiency in field operations is not just desirable—it’s essential. Managing visits manually is no longer feasible with hundreds, sometimes thousands, of retailers, dealers, and distribution points. That’s where beat pl...
May 5, 2025
