News and Updates 
Primary Sales vs Secondary Sales
In the world of Consumer Packaged Goods (CPG), primary sales and secondary sales are the two essential pillars that drive business growth. However, while both are vital to the success of a brand, their impact differs, and they each serve different purposes within the supply chain.Over the years, there has been a shift in how businesses view these two types of sales, but the question remains...
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Sales Transformation 
The Role of PJP in Sales: How to Plan Your Sales Visits Efficiently
In the competitive world of field sales, effective planning can be the difference between success and failure. Sales representatives often juggle multiple client meetings, travel schedules, and sales targets, making it crucial to have a structured approach. Pre-Journey Planning (PJP) is a strateg...
March 4, 2025
Beat Planning 
Effective Beat Plan in Sales: Enhance Field Operations for Greater Efficiency
In today’s competitive business landscape, optimizing sales operations is critical to success. Sales teams, especially those that operate in the field, need tools that can streamline their efforts, improve efficiency, and ensure they’re maximizing every opportunity. One such tool is t...
March 4, 2025
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FMCG Distribution Business: A Complete Guide To Success in a Competitive Market
The fast-moving consumer goods (FMCG) industry is one of the most dynamic and lucrative sectors globally, with distribution playing a critical role in its success. From food and beverages to personal care and household products, the FMCG distribution business is the backbone that ensures products...
March 4, 2025
News and Updates 
Distributor and Management: Key to Streamlined Business Operations
In today’s fast-paced business environment, success often hinges on how efficiently a company can manage its distribution network. Whether you're a manufacturer, wholesaler, or retailer, the ability to streamline distributor operations directly affects profitability, customer satisfacti...
March 3, 2025
