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Why CPGs are Prioritizing Tech Investments in 2025?
Consumer packaged goods (CPG) firms are concentrating on a single objective for 2025 as the retail environment changes: investing in the technologies that propel success and improving retail execution. Key findings from the most recent Retail Outlook Report are discussed in this article, providing insight into the tactics and possibilities that CPG executives will be pursuing in the next ...
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Retail Execution 
Optimizing Retail Execution for 2025 In-Store Marketing
The retail sector is undergoing a significant transformation as 2025 draws near. Consumer packaged goods (CPG) and retail services executives are showing increased confidence in their retail execution strategies, according to our most recent Retail Outlook Report. According to a staggering 90% of...
April 2, 2025
Sales Enablement 
Effective Stock Management in Wine Field Sales
It was a warm, amber-drenched morning in Napa Valley when Claire, the sales director for a mid-sized winery called Sage & Vine, stood at the edge of the vineyard, phone in one hand, notebook in the other.She had just wrapped up a call with one of their top distributors who said five words...
April 2, 2025
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General Trade vs. Modern Trade: Key Distinctions
The retail landscape has dramatically evolved over recent decades, shifting from traditional markets toward organized retail. Yet, intriguingly, General Trade has managed not just to survive but thrive alongside Modern Trade. In a world driven by fast-paced consumerism, where shopping experiences...
March 31, 2025
Sales Transformation 
Increasing Customer Acquisition through Digital Tools
Once upon a time, in a world not so long ago, businesses relied on cold calls, door-to-door sales, billboards, and maybe a lucky spot in the local newspaper to attract new customers. It was a slow game. Expensive. Often unpredictable.Fast forward to today — a world buzzing with smartpho...
March 31, 2025
