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How to Maximize Field Sales ROI through Smarter CPG Store Visits?
Building a field sales team is one of the smartest investments a CPG brand can make—but it requires strategic execution. Between training, travel, and territory coverage, field operations are resource-intensive. But when guided by data and powered by Field Sales Force Automation, the return on investment (ROI) can be game-changing. With the right Field Sales Software, these teams not only...
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How Real-Time Promotion Data Drives 25% Sales Growth Fast?
In today’s competitive consumer goods landscape, companies are under growing pressure to ensure every dollar spent on trade promotions delivers measurable results. Despite brands investing anywhere from 10% to 25% of their budget into these campaigns, industry studies reveal a staggering 55...
April 23, 2025
AI-Driven Sales Execution 
How AI is Reshaping the Consumer Packaged Goods (CPG) Customer Experience in 2025
The world of consumer packaged goods (CPG) is changing fast. Traditional supply-driven models are being replaced with tech-powered, data-driven strategies focused on personalization, speed, and precision. To meet rising consumer expectations, CPG companies must move beyond legacy systems and embr...
April 23, 2025
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Streamline Field Sales with CRM & OMS Integration
In today’s competitive sales landscape, businesses must move faster, sell smarter, and serve customers better — all while managing increasingly complex operations. For companies with field sales teams, disconnected systems can slow down progress and create frustrating inefficiencies....
April 23, 2025
Sales Transformation 
Why Competitor Promotions Perform Better at the Shelf?
Did you know that a staggering 72% of promotional campaigns don’t deliver the expected returns? That means only about 28% of brands are successfully driving growth from their promotions — and chances are, your competitors are part of that elite group. They’re claiming more shelf...
April 23, 2025
