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Outlet Classification in FMCG industry

In the FMCG distribution business, it is crucial to classify outlets in order to prepare schemes & offers for various outlet classes. Outlet classification contributes to sales by enabling tailored schemes & offers. Here we will discuss outlet classification for both new and existing businesses. New businesses have little or no data related to consumers, whereas established...

Bijina Pokhrel February 6, 2023

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How to start an FMCG distributorship business?

Being highly in demand, it is often an attractive business to get into. But, how should one actually start an FMCG distributorship business? There are different types of consumer goods that people tend to purchase and use on a regular basis. These items are known as FMCGs or fast-moving c...

January 5, 2023

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What is SKU?

An SKU (Stock Keeping Unit) is a code that identifies stock kept in a warehouse or shop. This allows the retailer to get reference information such as product details, price, and manufacturer while selling this product to customers. Sometimes it is also called a supplier's part number. SKU is...

January 2, 2023

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Qualities of a good FMCG Sales Representative

An FMCG sales rep’s responsibility is to explain to customers how your company’s products meet their needs and also convince them why they should buy it. To excel at work as a sales rep, one must develop an authentic connection with customers that can lead to repeat orders. A company&...

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Not Getting Payment from Retailers?

Outstanding amount generally refers to the value of any payment that remains unpaid of the current amount due to be made in accordance with the agreement. Retailers sometimes fail to make payment at the committed time frame because of various reasons.Therefore, the right payment strategy...

December 23, 2022

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