Retail Execution
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7 Retail Merchandising Techniques to Boost Sales

In today’s retail environment, where online and offline channels compete for consumer attention, retail merchandising remains a vital tool for in-store sales success. While digital commerce continues to grow, over 70% of consumer purchases still happen in physical stores in many regions, making it critical for brands to optimize how their products are presented at the point of sale (POS)....
Shiva Kumar Shah     May 7, 2025
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Trade Promotion
Mastering Trade Promotion Management for Retail Success

Mastering Trade Promotion Management for Retail Success

The capacity to successfully design, carry out, and optimize each trade promotion is essential for success in today's fiercely competitive consumer products industry. However, many businesses suffer from fragmented procedures and antiquated technologies, which hinder their capacity to grow op...
Shiva Kumar Shah
May 6, 2025
Retail Execution
Retail Execution Amid Labor Shortages: Empower Field Teams with Smart Sales Technology

Retail Execution Amid Labor Shortages: Empower Field Teams with Smart Sales Technology

As businesses across the globe continue to face labor shortages, the consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) industries are experiencing significant challenges in maintaining effective retail execution. With fewer sales reps on the ground, brands must find innovative w...
Shiva Kumar Shah
May 6, 2025
Distributor Management
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Optimizing Pharma Supply Chains: How a Distributor Management System Ensures Regulatory Compliance and Efficiency?

In the pharmaceutical industry, ensuring that the right medication reaches the right patient at the right time is a matter of life and death. Behind the scenes, this is made possible by a highly complex and regulated supply chain. With rising global demand, stricter compliance standards, and grow...
Bijina Pokhrel
May 5, 2025
Beat Planning
The Ultimate Guide to Beat Planning for FMCG Brands

The Ultimate Guide to Beat Planning for FMCG Brands

In the dynamic world of Fast-Moving Consumer Goods (FMCG), efficiency in field operations is not just desirable—it’s essential. Managing visits manually is no longer feasible with hundreds, sometimes thousands, of retailers, dealers, and distribution points. That’s where beat pl...
Bijina Pokhrel
May 5, 2025
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