Platform Upgrades
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Creative Marketing: 3 Smart Ways to Keep Your Team Engaged

In the ever-evolving and competitive world of retail marketing, retaining talented creative merchandisers is increasingly challenging. Today’s field teams face mounting pressure from labor shortages, escalating brand expectations, and rapid market shifts. Simply increasing salaries won’t fully address these challenges. Companies must build a supportive environment powered by technol...
Shiva Kumar Shah     April 25, 2025
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Sales Enablement
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Supply Chain Problems: Is Your Tech Stack Ready?

We’ve learned from the last year that even the best-laid retail strategies may be derailed by supply chain problems, field team interruptions, and low store visibility. Traditional approaches no longer provide the flexibility or knowledge needed to adjust to changes in the market, as many o...
Shiva Kumar Shah
April 25, 2025
Sales Force Automation
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Perpetual Inventory Tracking: A Game Changer for CPG

In the competitive world of consumer packaged goods (CPG), staying ahead means being smarter and faster. Real-time data is no longer a luxury—it’s the foundation for effective decision-making. Among the many tools transforming operations today, perpetual inventory tracking stands out ...
Shiva Kumar Shah
April 25, 2025
Platform Upgrades
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Find Sales Opportunities Using Store Chain POS Data

Managing a brand's in-store presence across thousands of busy store chains globally can be a logistical and financial challenge. Whether your products are in a few regions or across national networks, one thing remains constant—field execution and point of sale visibility play a key rol...
Shiva Kumar Shah
April 24, 2025
Trade Promotion
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Top 6 Trade Promotion KPIs to Maximize Store Success

Driving product visibility, consumer interaction, and in-store income mostly depends on trade promotions. But brands execute campaigns in the dark—uncertain of what's really working or where revisions are needed—without the appropriate trade promotion KPIs in place.Monitoring ...
Shiva Kumar Shah
April 24, 2025
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