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The Essential Checklist for Choosing a Liquor Distributor in 2025
In the dynamic and competitive world of alcohol branding, choosing the right liquor distributor is more than just a necessary step—it’s a strategic milestone. From emerging craft spirits to ready-to-drink innovations, success today hinges not just on what you produce, but who helps you sell it.Your distributor is your representative in the field. They're the ones pitching yo...
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CPG Data Analytics: a Complete Guide to Smarter Sales
In the fast-paced and fiercely competitive world of Consumer Packaged Goods (CPG), brands can no longer rely on gut feeling or outdated reports to make decisions. With thousands of products vying for shelf space and attention, brands that harness real-time data are the ones gaining a strategic ed...
April 21, 2025
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Ignite Field Sales Performance through Gamification
Managing a field sales team is like coaching athletes who are always on the road. Each rep is out in the market—visiting stores, checking on displays, selling, solving problems—often without direct, day-to-day oversight. While this autonomy can be empowering, it also makes it harder t...
April 20, 2025
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Boost In-Store Promotions with these 4 Proven Tactics
In the competitive world of retail, in-store promotions are one of the most powerful tools to influence buyer behavior and increase product visibility. Consumer packaged goods (CPG) companies often dedicate up to a third of their budget to trade promotions because, when done right, these campaign...
April 20, 2025
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Sales Territory Management: A 5-Step Plan for Field Success
In today’s fast-moving retail environment, sales teams are under pressure to do more with less—more coverage, more accuracy, more impact—with fewer resources and tighter timelines. That’s where smart territory management comes in.A well-designed territory plan ensures ...
April 18, 2025
