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Streamline Field Sales with CRM & OMS Integration
In today’s competitive sales landscape, businesses must move faster, sell smarter, and serve customers better — all while managing increasingly complex operations. For companies with field sales teams, disconnected systems can slow down progress and create frustrating inefficiencies.That’s where integrating your Customer Relationship Management (CRM) and Order Management S...
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Sales Transformation 
Why Competitor Promotions Perform Better at the Shelf?
Did you know that a staggering 72% of promotional campaigns don’t deliver the expected returns? That means only about 28% of brands are successfully driving growth from their promotions — and chances are, your competitors are part of that elite group. They’re claiming more shelf...
April 23, 2025
Sales Enablement 
How to Use Point-of-Sale Data for Smarter Market Execution?
For consumer brands today, point-of-sale (POS) data is more than just a tool for understanding sales. It’s become the foundation for smarter, faster, and more effective execution strategies in the field. By understanding when and where products are being purchased—and pairing that wit...
April 23, 2025
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Why Generic Tools are Hindering the Growth of Field Sales Teams?
When field teams are just getting off the ground, it’s natural to lean on familiar, low-cost tools like spreadsheets, messaging apps, and email. These solutions are widely available and easy to use, making them ideal for small, nimble teams managing a few accounts.However, what works we...
April 22, 2025
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Future Industry Trends: Insights from Business Leaders
In today’s dynamic market, businesses are learning to adapt to rapid shifts in consumer behavior, supply chain complexity, and team structures. To help organizations prepare for what's ahead, a recent discussion among experienced leaders shed light on actionable strategies that can driv...
April 22, 2025
